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FASHION WEEK AND STREETSTYLE

For the world of fashion, February is a busy and important month.  Fashion week kicked off in New York, followed by London, Milan and finally finishing in Paris on March 5th (2019).   It’s a month jam-packed with more clothes and couture than you can ever imagine and at the beating heart of it all are the streetstyle photographers.

From celebrities, editors, influencers and models, the streets are crowded with industry insiders – all purposefully striding or provocatively posing in a bid to be snapped by the streetstyle paparazzi. From chic and classic to the downright bonkers, streetstyle is big business and has become a medium for not only showgoers but the brands themselves to gain momentum, strengthening their visibility on both a national and international level.

Designers often look to street style for inspiration, but this form of stimulus has been elevated to new heights.  It’s THE place to be seen and there is just as much onus on being seen outside the shows as being FROW. Trends are literally made on the street and in some cases, it’s become as major as the shows themselves.  That sense of immediacy and access is what makes it such big business, one that can genuinely shift the way we dress, and in many cases, the way designers design.

As the popularity of streetstyle has grown, so has the occupation, once there was just a handful of photographers, whereas today, the streets are lined with literally hundreds of photographers outside shows, providing your daily dose of sartorial inspiration.  The fashionistas are in a frenzy of flash bulbs, insta stories, snap chats and live feeds – delivering what is required and expected from them and the brands that they work for. The street stars social media instantaneously transmits onto every virtual platform imaginable and just like that, a new look or trend can be launched.

With Paris fashion week coming to an end, everyone is pulling out their best looks, and with over 63 million posts with the hashtag #streetstyle, it really is a phenomenon worth following.  Some of our favourite street-style stars, who of course happen to be fans of OIiver Goldsmith are the achingly beautiful Michelle Voily @michellevioly, who has worn everything from bespoke Oliver Goldsmith to ready-to-wear, the super cool Natalie Joos @jxxsy who is a huge fan of the Y-Not.  Whilst Tanya Litkovska @hidemycoat and Princess Deena Aljuhani Abdulaziz @deenathe1st both wear The Manhattan.  They always serve up a fabulous dose of fashion inspiration so are definitely worth a follow, as are some of our favourites street-style photographers such as Phil Oh @mrstreetpeeper, Abdel Abdulai @boyfromdagbon or Tommy Ton @tommyton.